A Family Story Born in South Africa
Who We Are
HUGO is a father and son venture created from a shared passion for South Africa and the unforgettable experiences the country has given our family over the years. What began as a personal dream has become something bigger, a way to share the same sense of freedom, friendship and wonder that has drawn us back time and time again.
A Place We Keep Returning To
For nearly three decades, South Africa has been our family’s favourite destination. From our first visit in the mid-nineties, it became the place we returned to whenever we could to explore its landscapes, meet its people and spend time together in the peace of the bush. Those journeys have given us countless memories and a deep respect for the country and its wildlife.
Today, HUGO brings that lifelong connection to life. Together with local partners, guides and lodges, we offer guests the chance to experience South Africa the way we have, through meaningful adventures, genuine hospitality and moments that stay with you long after you return home.
